180 Successful Business School

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overcome these problems, I invested a considerable amount of my own money to simultaneously open
factories in ten locations. To accommodate my employees' needs for flexibility, I allowed them to work at
home, which improved their productivity and morale. I instituted an attractive reward scheme for employees
who consistently met their targets for both quality and quantity.
In 2002, all of Bonicita's sales came through our corporate website. Using my US contacts, I opened my first
shop in New York City in early 2003. After a favorable review on the Style Network, we were besieged with
orders from Great Britain, which inspired our second store in downtown London. In 2004, we anticipate
opening seven additional branches in Madrid, Paris, Los Angeles, Singapore, Dallas, Buenos Aires and Rio.
In addition to increasing our supply requirements, each new country brings a unique set of challenges
regarding transportation, employment, import laws and administrative red tape. Thus far, to help Bonicita
achieve its maximum potential, I have relied on the services (and advice) of highly-compensated global
business "experts." With an investment of this magnitude, I prefer to be my own best advisor. My motivation
for attending HBS is to acquire the expertise to handle the increasingly complex needs of my thriving
international clothing business.
In addition to my own entrepreneurial expertise, I bring several complex questions to HBS. How do I
effectively grow a business in communist countries, where traditional advertising methods are restricted?
How do I minimize the graft and corruption (and illegal "tariffs") at ports outside the US? And how to I stay
"ahead of the curve" in the fickle world of women's fashion, where an item that is hot on Monday has cooled
considerably by the weekend? With the collective expertise of Harvard's faculty and students, I anticipate
two years of productive and lively discussions on these (and hundreds of other) business topics.
Develop Foreign Markets
Since graduating from college, I have enjoyed a successful career as an actuary, using mathematics,
statistics and financial theory to manage risk and contingent events. As the Risk Manager at Zodiac
Pension Fund, I am in charge of the entire risk management cycle, including the identification, control and
prioritization of financial, operational and business risk. I also assure the effectiveness of the system that
protects the company, by using risk management scorecards and metrics to monitor, report and govern
risks. On a corporate level, I am accountable for sustaining and continuously improving the system.
While working at the Institute of Actuarial Mathematics and Statistics at the University of Madrid, I acquired
significant expertise in financial research, model forecasting and testing. During the last five years, I also
enthusiastically embraced opportunities to share my knowledge with others. I taught two undergraduate
classes in Economics and Statistics at the School of Business. I learned how to communicate theoretical
and applied knowledge to my students, and how to motivate them in their studies. In a particularly
challenging assignment, I taught economics and finance classes to prison inmates.
In addition to attracting highly motivated, ethnically-diverse students, Wharton's finance program has a
faculty committed to excellence in both teaching and research. The small class size enhances
communication between students and professors, maximizing opportunities to learn. Graduate school will
hone my financial skills through a combination of academic courses (Financial Analysis for Managers),
practical experience (Securities and Investment Analysis), and a curriculum that augments classroom
instruction with real-world applications. I am particularly interested in the Financial Management course.
From studying the corporate strategy of an actual firm and the structure of its industry, I will develop a
global vision of multifaceted financial managing planning. Overall, the MSF program offers the perfect
balance between theory and practice.
The rigorous curriculum (incomparable in depth, variety and difficulty) will challenge my academic skills and
invigorate my love of learning. I plan to complete the Chartered Financial Analyst (CFA) curriculum and
pass the qualifying exam. In addition to providing international recognition, CFA certification will reflect my
commitment to the highest standards of professional excellence and integrity. Moreover, recent physical
renovations and investment in computer technology reflect the school s commitment to excellence. The
business school classrooms offer advanced computer and audiovisual equipment, along with abundant
space for meetings, study groups and gatherings. This new facility provides superior academic support for
two intensive years of interaction and learning.
Following the completion of my master's degree, my short-term goal is to pursue a career in international
finance. I will be particularly well suited to work in a consulting firm with branches in Latin America. The
rapidly-growing Latin American markets have created a strong demand for professionals who combine the
detailed technical knowledge in financial planning and risk management with an appreciation of Latin
American languages and culture. As a senior consultant, I will help plan, control and monitor joint venture
opportunities by designing and implementing financial policies and strategies to manage our customers'
risk. I am particularly interested in the evaluation and mitigation of effects of business globalization, the
increasing speed of technological advancements (like e-commerce) and the changes in regulatory
environment that affects emerging companies.
My long-term career goal is to provide executive-level leadership as a Chief Financial Officer to an
organization that competes in global markets. I am particularly interested in leading a financial
management and advisory firm, such as Merrill Lynch, Arthur Andersen or JP Morgan. In a global
economy, my challenge will be to facilitate successful partnerships that will produce positive changes to my [ Pobierz całość w formacie PDF ]

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