Behavioral Finance and the Sources of Alpha

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have a low correlation with the returns generated by more traditional managers.
There are many other potentially useful applications of behavioral finance that
were not discussed in this article due to space constraints. For example, principles of
behavioral finance, and psychology in general, might be quite useful in dealings between
the plan sponsor staff and the plan s board of directors or trustees.
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Shiller, Robert J., 1997, "Human Behavior and the Efficiency of the Financial System,"
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